In Acct Service? What quality of service do you provide?

Digital Account Manager? Interactive Account Manager? Marketing Manager? Executive? Supervisor? Director? Coordinator?

There’s so many titles within the integrated marketing communications industry for the people that ultimately - and simply - provide service to the clients that choose their agency over another.  The 4As provides approximately 19 different job descriptions for those on the “service” side of the business. Its descriptions are useful and necessary to delineate the different strata of account person within an agency. In my opinion, the quality of service provided is more important than any title gained or bestowed. Anyone can provide any level of service, but those that provide a higher quality service bring relevance & respect to their role within an agency and a long term quality relationship to their clients.

Let me be clear and tell you that I’m not perfect - far from it. But I love this business and I believe impeccable account service is a critical element that when provided

Who are the true heros of our world? What makes for great service?  Who is arguably a master of it?  What happens when it goes horribly wrong?  How about perfectly right?

I intend to use this blog to find out.