…on writing and communicating well

The Art of Client Service by Robert Solomon is one of the clearest, easiest, quickest and most direct books I’ve read on the subject of advertising account service.  In the book, Solomon shares a set of commandments ideals that those in account service should be mindful of. I read the book at a rough spot in my career and it helped me refocus my priorities to some of the core fundamentals that those of us in account service sometimes need reminding of.

In addition to Solomon’s book, here’s three more for recommended reading that I’ve found help improve writing & communication skills.  Considering an average account executive reads and/or writes upwards of 200 emails a day, solid writing skills (and zen sorting skills) as valuable as ever.

1) The Elements of Style by William Strunk & E.B. White: the defacto standard on proper literary technique

2) On Writing Well by William Zinsser (the title couldn’t be more descriptive)

3) Death Sentences by Don Watson: an argument for reducing the “business speak” some use too much

Are there any books you’ve found that help you write & communicate better?