Why “ACCOUNTable?”
Account service is an area I’m particularly fond of, having provided service to clients & brands that have desired digital marketing & advertising for the past 10 years. As I’ve recently looked for blogs that provide knowledge and inspiration on the topic of service to further my expertise, I’ve found a limited field. An empty field, really.
Deconstructing the AdAge Power 150
Last week, I took a one-day sampling of the Advertising Age Power 150 blog list, looking in particular for blogs that emphasized service in our industry. I focused on the top 150 listings and categorized them based on the content they provide (or a category they in some way articulated).
Breakdown of blog types in AdAge Power 150
The majority of the Power 150 is dominated by 5 key areas: marketing (32%), advertising (18%), social (13%), PR (11%) and search (11%). Within advertising (my area of personal experience), blogs about creative (31%), strategy (21%) and news (18%) take up the top spots. In fact, I only found one blog within the top 500. Leo Bottary’s Client Service Insights (which has some tasty nuggets to chew on). Granted, I realize that the AdAge Power 150 isn’t the only source of relevant blogs about this industry but it carries a definite amount of influence.
What do I want to accomplish?
There’s plenty of blogs that provide detail on marketing strategy. There’s plenty of blogs that stay on the forefront of technology. Ad publications of many flavors fill in with creative. This space intends a conversation around what it means to be accountable in this more digitally-connected marketing world. I’ve learned ways to leverage technology to do the job of account service better and I’m happy to share them.
I’ll also be looking for your advice, your ideas, your questions, your challenges. Let’s do this!
To start, here’s a few blogs that I found during my initial search to find other account guys & gals:
But that’s just a taste. I’m hungry for more input.
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